Digital Marketing Executive – Fund Management

This City based, boutique, equity and multi-asset fund management house currently have an opportunity for a Digital Marketing expert. Working as part of this small, friendly, and dynamic Marketing team you will hold responsibility for the following:

Role & Responsibilities

  • Working with the Marketing team, contribute to developing and deploying plans to achieve Company engagement and brand goals
  • Build the Company’s social media presence
  • Plan and execute all digital marketing, including SEO/SEM, marketing database management, email, social media and advertising campaigns
  • Work with colleagues / agencies / content creators to build effective content and maximise online, offline and integrated channel effectiveness including all aspects of social, paid, earned and owned media
  • Utilise strong analytical ability to evaluate customer experience
  • Contribute to the analysis of customers’ behavioural data and support insights by identifying trends
  • Measure and report performance of all digital marketing, create dashboards where appropriate and assess against goals (ROI and KPIs)
  • Produce recommendations to optimise spend and performance based on insights and analytics, and confidently demonstrate the value and insight that work has delivered
  • Evaluate emerging technologies, providing thought leadership and perspective for adoption where appropriate

Essential knowledge, skills & abilities

  • Experience working in fund /asset management
  • Good undergraduate degree in a relevant subject plus evidence of continuing professional development
  • Customer driven, with broad working experience in digital marketing and up-to-date understanding of trends, digital technologies and best practices in online marketing and measurement
  • Demonstrable experience managing SEO/SEM, marketing database, email, social media and advertising campaigns
  • Experience identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience setting up and optimising Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • High standard of accuracy, presentation and attention to detail
  • Numerate and with excellent use of English (including spelling, grammar and adapting communication style for audience)

To hear more about this challenging opportunity, please contact Karen Consalvi on 020 7847 8874 or email karen@meredithbrown.com

Please note that due to the high volume of applicants responding to our adverts we are regrettably not able to feed back on all applications; only successful candidates will be contacted

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