CRM/Digital Marketing Executive

An opportunity has arisen within this leading, independently owned, City based investment house for a CRM / Digital Marketing specialist to lead the email marketing strategy for the firm as part of their overall marketing plan.

Role & Responsibilities

  • Work with Content team, taking core content and optimise for email (related links, content on page, embedded links etc) based upon benchmarks and industry metrics
  • Work with the digital team to create a joined up a digital campaign experience e.g. email, web, social media etc
  • Develop a suite of responsive design email templates, landing pages and forms for automated campaigns aligned to digital brand guidelines and standards
  • Work with the Digital Experience Manager on proposing campaign automation/email marketing solutions
  • Maintain and update relevant databases and systems
  • Manage development and improvement of mailing list configuration
  • Work with IT to ensure the CRM platform structure and architecture are effective in capturing all required information at key points in the customer lifecycle
  • Identify optimal channels for acquiring new email subscribers, social media campaigns and other online channels
  • Monitor the competitor, regulatory, industry and economic environments in order to innovate creative and fresh ideas to the team


  • Proven experience working within email marketing, creating and launching email campaigns in financial or professional services
  • Advanced knowledge of email marketing, including the use of marketing automation, personalisation and dynamic content
  • Strong analytical skills, demonstrable data-driven approach and understanding
  • Experience or exposure in working on multiple campaign management tools such as Salesforce, Microsoft Dynamics (CRM), content management software (CMS) and email service providers (ESPs)
  • Knowledge of web development technologies, including CSS, HTML and Java/Flash
  • Good knowledge of Google Analytics and similar performance measurement tools
  • Editorial, written and communication skills for digital execution
  • Ability to disseminate technical information to non-technical audiences
  • Proficiency with Microsoft Office Suite
  • Background in customer acquisition, re-engagement and retention strategies
  • Ability to interact with clients at a variety of levels and across functions
  • Exceptional communication skills both verbal and written
  • Ability to manage projects, organise and prioritise

To hear more about this opportunity, please contact Karen Consalvi on 020 7847 8874 or email

Please note that due to the high volume of applicants responding to our adverts we are regrettably not able to feedback on all applications; only successful candidates will be contacted.

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